Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Hypebae Launches 'Invisible' Makeup Line - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry

Hypebae Launches ‘Invisible’ Makeup Line

The fashion & entertainment website created a beauty prank for April Fool's Day.

Author Image

By: Marie Redding

Senior Editor, Rodman Media


Hypebae — the fashion/entertainment website — created its own beauty brand as an April Fool’s Day prank.

Hypebae Beauty is described as “a radical and rule-breaking line of invisible makeup products that encourages you to feel good in your own skin 24/7.”

The photos of the line are the funniest — clear packaging that is empty. Or are the jars designed to showcase the invisible formulas? LOL.  

The brand says the line includes the Hyperreal multi-purpose stick, described as, “Coming in the ultra-sheer shade “Unfiltered,” the translucent hue “Seeing Clearly” and the barely-there option “Low Maintenance,” the three-in-one product serves as a highlighter, an eyeshadow as well as a lip color perfect for no-makeup makeup lovers.”

The story continues to explain, “all Hyperreal shades are engineered to adapt to your skin and are invisible to the human eye.”

Photo above via Instagram/hypebaebeauty

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters